Lourie Icon

How to Choose the Right FMO for Medicare and Health Insurance: 10 Questions to Ask

August 18, 2026

In short: The right FMO gives you direct carrier contracts, commissions paid to you, full vesting, and real training, marketing, technology and in-appointment support. Before you sign, ask how you’ll be contracted and paid, who…

Lourie Icon

Why Independent Insurance Agents Still Win in an AI World

August 4, 2026

In short: AI and online quote tools can price a plan in seconds, but they can’t judge whether a plan fits a client’s doctors, prescriptions, budget and life. Independent agents win on judgment, local knowledge,…

Lourie Icon

FMO vs. IMO vs. Upline: What Independent Insurance Agents Should Know

June 16, 2026

In short: An FMO (field marketing organization) is a company that contracts with insurance carriers and supports the independent agents who sell their products. An IMO (independent marketing organization) works much the same way and…

Lourie Icon

Local Agents vs. Call Centers: How Independent Medicare Agents Compete and Win

November 11, 2025

In short: Call centers win the first phone call, but local independent agents win the relationship. Clients stay with the agent who checks their doctors and prescriptions, answers the phone after enrollment, and helps when…